Who I am
I build websites for Armenian-owned businesses in Greater Los Angeles — small jewelers, family ateliers, working shops. I take a small number of projects each month, the kind where I can pay real attention to the family, the corner, the bench, the light.
Most of the businesses I work with are family-run. Some are second or third generation. Many haven't updated their website in over a decade, or never had one at all — even when the business itself is doing beautifully. That gap is what I'm here to close.
What I bring to it
Most of the last decade has been at a creative-as-a-service company, working on the design and content strategy that turns visitors into customers. That experience is in everything I build.
So when I make a site, I think about it the way I'd want a jeweler to think about a ring — beautiful, yes, but also built to do its job.