AI search visibility,
done in practice.
I help B2B and B2C companies become visible in ChatGPT, Perplexity, Claude, and Google's AI Overviews. Seven years of SEO and content strategy practice, with the last year focused on independent consulting in AEO, content automation, and AI search systems.
Four practices, one focus.
AEO / AI search optimization
AI search is a different discipline, not an extension of SEO. I help companies become visible in ChatGPT, Perplexity, Claude, and Google's AI Overviews — through structured content, citation-worthy assets, technical extractability, and authority signals that language models actually surface. This is the work I focus on day-to-day.
- AI visibility audits across ChatGPT, Perplexity, Claude, AI Overviews
- Prompt-based content strategy and topic architecture
- Citation and authority building for LLM retrieval
- Technical content structure for extractability
- Measurement and tracking of AI search presence
Content engineering
Content is a technical discipline now. I build content systems that scale — templates, automations, structured formats designed for both human readers and language model retrieval. Where writing and engineering meet.
- Content automation workflows and tooling
- Structured data and schema implementation
- Content template systems and briefs at scale
- AI-assisted content production pipelines
- Site architecture for content discoverability
On-page & technical SEO
The foundation that AEO builds on. I rewrite the parts of your site that determine whether you show up in search — page titles, headings, structure, schema, internal linking — done with senior judgment about what actually moves the needle.
- Full on-page audit and rewrite
- Technical SEO and schema implementation
- Site architecture and internal linking
Content strategy & editorial
Behind every strong AEO program is a strong editorial voice. I develop content strategy grounded in what your audience actually needs, then execute it across formats — long-form guides, thought leadership, technical documentation, and everything in between. Writing that earns its place, because readers and language models both reward depth.
- Content strategy and editorial planning
- Thought leadership and long-form writing
- Technical documentation and developer content
- Voice, tone, and messaging frameworks
- Editorial oversight for in-house or freelance teams
A senior approach, sized for small teams.
Discovery
A 45-minute call to understand your business, your audience, and what "more customers" actually means for you. Sometimes the answer is SEO. Sometimes it isn't. I'll tell you which.
Audit
A one-page diagnostic of your current site, written in plain English. What's broken, what's missing, what's costing you visibility. Always prioritized by impact.
Execution
We pick two or three things that matter most and I do the work. Strategy and execution together — no handoff to a junior. Title tags rewritten, content drafted, schema added, pages restructured.
Measurement
Monthly reports written for humans, not for vanity. What changed, what it means for your business, and what's next.
Who this is for.
I work with
- B2B SaaS and developer infrastructure companies serious about AI search
- Companies where content and engineering already overlap
- Marketing and growth teams building AEO capability in-house
- Founders and marketing leads who understand AI search is a strategic priority
I don't work with
- Large-catalog ecommerce (1000+ SKUs)
- Content farms or aggregator sites
- Companies looking for keyword-stuffing tactics
- Anyone who thinks AEO is just "SEO with a new name"
Writing & talks.
Why AEO is not just SEO with a new acronym
A field guide to the practical differences between optimizing for search engines and optimizing for the models that increasingly answer in their place.
Read →The three on-page changes that move rankings fastest
After seven years of audits, the same three fixes still produce most of the early wins. Here's what they are and how to do them well.
Read →What seven years of B2B SEO taught me about content
Lessons from scaling organic at Deel and from individual consulting — what worked, what didn't, and which assumptions I had to throw out.
Read →How to audit your site for AI search visibility
A repeatable framework for checking whether ChatGPT, Perplexity, and Google's AI Overviews are surfacing you in your category.
Read →Subscribe to be notified when new pieces go live.
About
I'm Anna Grigoryan. I've spent the last seven years doing SEO and content strategy work, most of it at companies you've probably heard of.
Over the past year, I've been consulting independently — this is where I've built out most of my AI Visibility and automation expertise. Working across a range of clients, I've developed automation workflows, prompt-based content systems, and measurement frameworks for AI search that most in-house teams haven't figured out yet, because the discipline itself is only a couple of years old.
Before that, I built out SEO at Deel during its hypergrowth years, scaling organic from a small channel into a meaningful source of inbound pipeline. Earlier in my career, I worked at SEO agencies across many different client types.
I care about the intersection of content and engineering. The best AEO work today is technical — structured data, content automation, systems that scale — and the best content people are the ones who can code enough to build the tools themselves. That's where I've focused my last two years.
Get in touch.
Reach out about AEO strategy, content engineering work, in-house roles, or anything else. I read every message and respond within 24 hours.